A new product has entered Caffè Ernani catalog: the Brazilian Santos “Caffè delle donne”! A coffee in which the goodness of the raw material blends with the passion and respect of those who cultivate it.
Women’s Coffee is a single-origin from the Chachoeira farm in Brazil, grown, harvested and processed from a plantation adhering to the IWCA (International Women’s Coffee Alliance) protocol.
The IWCA is a symbol of the fight against exploitation and gender inequality. , with a greater focus on the grassroots of the coffee sector, in which farmers are generally poor and in disadvantaged social situations.
I am sure that after reading the article you will also agree with me and admire this project as much as we do at Ernani.
The IWCA is a global network that unites and supports the resourcefulness of millions of women around the world, starting in coffee trade hubs such as Guatemala, India and Brazil and now operating in more than 22 countries.
It is a nonpartisan, and inclusive organization, which does not consider gender, religion or political thoughts. Accommodates everyone, including individual, private or public organizations.
The only limitation imposed is sharing the common end goal of protecting the rights of every worker and strengthening the garrison of women in the coffee community, which has always been a very masculine environment.
The core values of the association are:
- Respect for people and their ideas
- Economic and social sustainability
- Equity in the distribution of the world’s resources
- Collaboration between communities and top management of corporate properties
- The greater empowerment of everyone’s personal resources
- Inclusion of all: women, men and youth, to make a positive impact on their communities
The key aspect is precisely that it ensures that everyone has the opportunity to lead a dignified, sustainable and meaningful life.
It strives to be able to provide equal employment opportunities for both sexes, as well as protect labor itself by preventing the exploitation of farmers.
Concrete efforts lie in awarding them higher pay commensurate with the cost of living, greater respect and protection of their rights, or the construction of in-plantation kindergartens or even the possibility of healthy housing at affordable prices.
We on the Ernani Coffee team strongly believe in gender equality.
As you have seen in past articles, one of our administrators is Claudia, without whom the whole machine could not move. An essential figure of the whole big family, to say the least, and a point of reference for everyone.
Then there is me, Martina, who is in charge of the entire marketing department, proud to be part of this team and ready to prove how much us young girls are worth in the working world.
Then we get to talk about Naima, the main figure in our Corso Buenos Aires roastery, with a great deal of experience behind her and who always brings a touch of serious lightheartedness to our service behind the counter.
And last, but not least, there are Alessandra, Carolina and Monia, who keep their colleagues in line and always careful to offer impeccable, fast and professional service.
Now all you have to do is enjoy some excellent coffee while also supporting such a noble project.
Marketing, E-commerce e Social Media Manager
Coffee Lover
